目的: 探究基于互联网平台对儿童安全用药知识传播活动方式,为人民大众提供儿童合理用药服务。方法: 2020 年 4 月—7 月间通过制作安全用药短视频,上传抖音、快手、火山小视频至短视频平台,向大众传播儿童常用药物的服用方法、最适宜用药时间、注意事项、相互作用、储存方法、低龄患儿用药技巧等相关知识。结果: 团队共制作合理用药短视频 16 个,视频点击总量为 24 150 次,单个视频平均点击量为 1 509.38 次。结论: 利用短视频的形式可以生动形象地向大众宣传药学科普知识,扩展了药师科普宣传途径,增强了大众安全用药意识。

Objective: To explore the dissemination of children's safe medication knowledge based on the Internet platform, and to provide the public with reasonable drug use services for children. Methods： From April to July 2020,by making short videos of safe medication and uploading videos of Douyin, Kuaishou and Huoshan to short video platforms, the public was informed of the methods of taking commonly used medicines for children, the best time for medication, matters requiring attention, interactions, storage methods, medication techniques for young children and other relevant knowledge. Results: 16 short videos of pharmacy popular science were conducted. The total number of video clicks was 24 150 times, and the average clicks of a single video was 1 509.38 times in April to July 2020. Conclusion: Short videos can be used to vividly publicize the popular science knowledge of pharmacy to the public, expand the ways of pharmacist popularization of science, popularize pharmaceutical knowledge, and public awareness of safe medication is enhanced.